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Arc, The Activation Agency of the Leo Burnett Group

Top Shops
  • Core 1: Shopper Marketing
  • Core 2: Retail (in-store) Marketing


  • Clients Include: Alcon, McDonald's, MillerCoors, Procter and Gamble, Intel
  • Website: http://us.arcww.com
  • Contact: nick.jones@arcww.com

Arc, the activation agency of Leo Burnett, has a new global president, Bob Raidt. The firm hosts global summits and monthly interactive video sessions with content to help build expertise and knowledge among its global staff, and the agency works closely with parent Leo Burnett’s latest acquisitions, including design firm Turner Duckworth. Having a bad hair day? Arc and Pantene partnered to pair hair product suggestions and tutorials based on the weather via the “Pantene Haircast.”

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