• Core 1: Event & Experiential Marketing

  • Clients Include: L’Oreal’s Maybelline New York, Samsonite, Hood’s Bailey’s Coffee Creamers, Bayer Advanced DuraZone, Food Bank for New York City
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This Top Shop is all about creating shareable experiences that immerse consumers in the brand. It’s a leader in the college space, with 650 colleges and universities on its roster. It’s techie too, launching an R&D lab whose latest invention is a facial-recognition platform that tracks event attendees and component popularity. Things get a little hairy here when the guys sprout mustaches to raise funds for men’s health awareness—$15,000 last November!