• Core 1: Event & Experiential Marketing

  • Clients Include: Fox Home Entertainment, Paramount Pictures, Walt Disney Pictures, Ketchum, Mattel
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A long-time agency to the entertainment world, AIM opened a new division to market to African Americans, hired an award-winning video production team and invested in independent digital agency 87AM, now called Allied Digital, which also creates a variety of proprietary tools for clients and internal campaign measurement technologies. It took 12 “Fix-It Feliz Jr.” arcade consoles to 23 markets to promote the animated feature “Wreck It Ralph.” Media appearances generated millions of impressions for the film.