ALLIED INTEGRATED MARKETING – This Top Shop, grounded in work for the entertainment industry, is on the move. It acquired another Top Shop, Grand Central Marketing to bolster experiential marketing. It finalized its acquisition of Allied Live to create a new live entertainment division that represents Broadway touring shows, retail centers and attractions. A pop-up tour for MTV Video Music Awards included a fully wrapped branded truck with a custom stage and delivered a sponsorship for Verizon Fios.
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