ALLIED EXPERIENTIAL – Following Allied’s 2013 acquisition of Grand Central Marketing, newly formed Allied Experiential focuses on brand interpretation and social integration—so its clients’ brands stand out. For New York Fashion Week, it produced “Recharge with Zappos” to showcase the brand and pamper attendees with massages and charging stations for their mobile devices. For Kia’s sponsorship of the YouTube Music Awards, it transformed the stage into a YouTube screen and live streamed the event. The agency recently brought production in-house.
Chief Marketer 200
Track Marketing Group Kicking Cow Grow Marketing Engine Shop A2G Bespoke Sports and Entertainment Arc Worldwide Don Jagoda Associates Launchfire Alcone Marketing Group