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Alcone embodies an entrepreneurial spirit, as seen by the Star Wars memorabilia cohabitating with Hello Kitty, passionate ping-pong rivalries and intense “Game of Thrones” debates. This spirit permeates Alcone’s 2014 PRO Award winning work, where they help clients eliminate “Action Gaps”—the resistance encountered when trying to turn shoppers into buyers. Whether it’s driving loyalty and engagement for Bayer’s Facebook community or repositioning Oberto snacks as America’s PROtein, Alcone frames up strategies that excite consumers, shoppers and retailers alike.