Advantage International – “Big, fresh and flawless” is the mantra of this shop, which staged test drives for Hyundai tied to the carmaker’s FIFA partnership. A FIFA/Hyundai branded soccer ball was the hook, resulting in 8,163 test drives over 58 days. This year, the agency bolstered mid- and junior-level staff to support new organically grown projects and retailer work. AI’s operating system helps guide planning and activating for clients.
Chief Marketer 200
Blue Chip Marketing Worldwide Allied Integrated Marketing SoHo Experiential Pierce George P. Johnson Experience Marketing A2G BeCore FUSION Marketing Jack Morton Worldwide SLANT Marketing