Thanks to its sports expertise, Activent develops experiential event marketing for long-term clients such BBVA Compass and PUMA. It works with top sports broadcasting clients such as the Big Ten Network and NBC Sports. To promote the Big East Basketball Tournament on FOX Sports1, this Top Shop created a pop-up basketball court in Grand Central Terminal featuring Big East legends, autograph sessions and fan contests. On Fridays, clients are welcome to join in the agency’s craft beer tastings.
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