A2G has built one of the most engaged influencer communities around. Its social media command center—the “war room”—is decked out with giant screens to monitor real-time interactions about clients, their competitors and hot industry topics. To help GAP attract millennials, it established the brand as the “Sponsor of Summer”—the official T-shirt at summer music festivals along with strategic sponsorships and partnerships. Wrigley, the agency’s Jack Russell Terrier mascot, often participates in client conference calls.
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