How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.
Ways in which sports sponsorships are likely to show up this fall.
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.
As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.
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