Topic | Social

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.