Topic | Social

Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.

Halloween isn't scary for marketers that get clever about connecting their brand to the holiday.

Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.