Topic | Search

Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn't have to stop there.

Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

New Chief Marketer Special Report

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently "followed them around the web" wherever they went.

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.