Topic | ROI

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.