Topic | ROI

Digital Marketing Metrics That Will Uncover Big Growth Opportunities

|  by Natalia Selby

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

Five Ways Agencies Can Prove Their Value

|  by Drew McLellan

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Make Your Marketing Team a Revenue Center: 3 Tips

|  by Thomas Barta and Patrick Barwise

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

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