LA Kings Turn to Modeling to Ice Churn
Real-time models are helping the Los Angeles Kings predict churn and improve retention with season ticket holders.
Real-time models are helping the Los Angeles Kings predict churn and improve retention with season ticket holders.
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
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