In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.
The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.
Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.
Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.
Congress has forced the USPS to delay its switch to 5-day mail delivery.
A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.
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