Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here's what was entailed.
Cárdenas Marketing Network – Culturally relevant marketing programs are a specialty at this Top Shop. It amped up its creative department with a CCO, CSO and hired a chief digital officer along with 32 new employees. To help Presidente beer cement its position in South Florida, CMN used the passion for baseball to run a…
The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
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