Location-Based Marketing Best Practices
New Chief Marketer Special Report
New Chief Marketer Special Report
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
Should location really be at the center of your mobile targeting and media delivery strategy?
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
Click here to view the 2023 winners!