Topic | MarTech

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

Delivering a simple, smooth and safe application process for consumers can be challenging. It's important to able to do so without incurring additional risk or compromising security.