Topic | Marketing Automation

What Springsteen Knew About B2B Marketing Automation

|  by Ray Kemper

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patty Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Chief Marketer Videos



Awards

 
	
        

CHIEF MARKETER 200