Topic | Martech

Staples store

Staples’ Martech Roadmap

|  by Beth Negus Viveiros

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Reshaping the B2B Buyer Experience

|  by Sanjay Castelino

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

What Springsteen Knew About B2B Marketing Automation

|  by Ray Kemper

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

How Bots Degrade the Marketing Tool Ecosystem

|  by Peter Zavlaris

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

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