Retail Ho Ho Holidays: 3 Tips for Improving Sales
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.
Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here's how.
Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire.
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.
Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.
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