Why Reliance on Prospect Lists Has Changed
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That's no longer the case.
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That's no longer the case.
Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer's first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?
Finding good, affordable, responsive lists seems to be getting harder and harder every day
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data
Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.
Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.
Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.
Want to drive higher responses and find a wealth of viable prospects in your database? You'll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that's a complex task. Above all, you have to know what models can and can't do.
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