Six Solid Brand Activations at SXSW 2024
Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
A tour of stand out event marketing strategies at the annual INBOUND conference.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
Check out these 100 case studies of the year’s best experiential marketing campaigns.
Click here to view the 2023 winners!