Topic | Events

Choosing the Right Partner for Brand Events

|  by Jeff Youngs

Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?

“Share A Coke” Experiences Drive Big Biz

|  by Patty Odell

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

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