Topic | Digital

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.

The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.

An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.