Topic | Database marketing

Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of…

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Hey CMO! You’re under qualified! Get a math degree.

Having a customer-centric view is great, but a data-centric view can help you understand intent.