Topic | Data

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.