Topic | Data

5 Strategies for Better B2B Ecommerce

|  by Malcolm Bliss

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

How to Make GDPR Work for Marketing Teams

|  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

4 Reasons to Make Personalized Marketing Analytical

|  by Peter Moloney

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

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Awards

 
	
        

CHIEF MARKETER 200