Topic | Data & Analytics

Solving the Customer Data Puzzle

|  by Darren Wagner

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Data’s Role in Event Marketing: 4 Tips

|  by Matt Engel

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Nine Tips for Building Better Marketing Dashboards

|  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

How Big Data and Marketing Analytics Can Help Sales

|  by By Glenn Gow

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Business Moves at the Speed of Social

|  by Pernille Bruun-Jensen

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

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CHIEF MARKETER 200