Topic | Data & Analytics

Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen.

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.

An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.