Topic | Data & Analytics

Knock Down Silos to Map the Customer Journey

|  by Kerry Reilly

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

Ways Data-Driven Marketers Can Track Engagement

|  by Nick Edwards

Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

Using Data and Music To Build Brand

|  by Jesse Kirshbaum

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Solving the Customer Data Puzzle

|  by Darren Wagner

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Data’s Role in Event Marketing: 4 Tips

|  by Matt Engel

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

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