Topic | Data & Analytics

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Knock Down Silos to Map the Customer Journey

|  by Kerry Reilly

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

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Ways Data-Driven Marketers Can Track Engagement

|  by Nick Edwards

Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

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Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

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Using Data and Music To Build Brand

|  by Jesse Kirshbaum

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

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Solving the Customer Data Puzzle

|  by Darren Wagner

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

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Data’s Role in Event Marketing: 4 Tips

|  by Matt Engel

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

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