Topic | Data & Analytics

Why Clean Marketing Data is Not Just for CIOs

|  by Lauren Kincke

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Getting Marketing Data In Sync, in Real-Time

|  by Dan Roy

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Knock Down Silos to Map the Customer Journey

|  by Kerry Reilly

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

Ways Data-Driven Marketers Can Track Engagement

|  by Nick Edwards

Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

Using Data and Music To Build Brand

|  by Jesse Kirshbaum

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Solving the Customer Data Puzzle

|  by Darren Wagner

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Chief Marketer Videos



Awards

 
	
        

CHIEF MARKETER 200