Topic | Data & Analytics

How Big Data Can Improve B2B Lead Gen

|  by James Vander Putten

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Customer Data Management: What Really Matters

|  by Ben Legg

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

Is Your Data Ready for ABM?

|  by Tracy Eiler

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.

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CHIEF MARKETER 200