Topic | Data & Analytics

Solving the Four Key Challenges of Today’s Advertisers

|  by Pehr Luedtke

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Digital Marketing Metrics That Will Uncover Big Growth Opportunities

|  by Natalia Selby

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

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Awards

 
	
        

CHIEF MARKETER 200