Losing Loyalty? 4 Biggest Missteps
Make sure you’re not making these four mistakes that can hurt brand loyalty.
Make sure you’re not making these four mistakes that can hurt brand loyalty.
As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Data analysis of social sentiment isn't perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
Are you measuring the right click through rate to determine the success of your email marketing efforts?
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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