Topic | CRM

Check Your Alignment

|  by Chief Marketer Staff

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

One-to-One Upmanship

|  by Chief Marketer Staff

You've heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is


|  by Chief Marketer Staff

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

Sector Schism

|  by Chief Marketer Staff

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

Great Expectations

|  by Chief Marketer Staff

RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company's customer relationship

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