Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.
The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.
Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
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