Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent…
Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.
2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.
Monday's New York Times featured a terrific column by Andrew Ross Sorkin on Groupon's finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin's column is must reading for investors. Consumers have their sources of ...
Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:
How can you make the most of LinkedIn to build your business's social profile
Tony's Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA's Need for Speed World MMO racing game.
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a milestone as any
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