3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
Click here to view the 2023 winners!