Marketing Spending Getting Outpaced by R&D: Report
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
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