How Branded Entertainment Can Save Advertising
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
With "The Lego Movie" as a guiding light, dreams of branded movies are back on marketer's story boards. What will we see next!
Click here to view the 2023 winners!