Topic | B2B

3 Steps to Creating Successful Buyer Personas

|  by Ryan Malone

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Breaking Down the Art of Social Selling

|  by Sanjay Castelino

Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?

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