Topic | agencies

Five Ways Agencies Can Prove Their Value

|  by Drew McLellan

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Advice for Creating a Beautiful Agency-Client Relationship

|  by Beth Negus Viveiros and Patricia Odell

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

Agency Special Report: The Only Constant is Change

|  by Beth Negus Viveiros and Patricia Odell

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

Marketing Agencies Want Talent Focused on the Big Picture

|  by Beth Negus Viveiros and Patricia Odell

Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent.

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CHIEF MARKETER 200