Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
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