Marketing Tech Integration Remains a Challenge
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
Take a deep dive into this year's Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
A Supergraphic that breaks down 947 marketing technology companies into 43 neat categories across six major classes.
In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:
The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.
This Executive Summary will give you an overview on leveraging: Data to help marketers build trust with their customers Channels to encourage email opt-ins Different types of data you are collecting to gain relevance Sponsored by: Download Executive Summary
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A few facts about “The business of Digital Love."
Sponsored by Jive Software: Download this infographic to see the results of a study by a top 3 global consulting firm on the impact of social business in the enterprise. According to the data, companies using social collaboration software reported a 15 percent increase in worker productivity and a 4 percent increase in revenue.
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.
Click here to view the 2023 winners!