Top 10 Most Widely Read B2C Articles from March

Looking to catch up with some recent hits. Check out our 10 most popular B2C marketing stories from March.

1. As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes

Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.

2. Why Luxury Brands Need to Focus on the Human Customer Experience

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.

3. King’s Hawaiian Shuns Agencies; Lifts Sales Big Time

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

4. The Differences Between Brand Experience, Experiential and Events

There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.

5. 10 Disruptive Marketing Trends All Marketers Should Consider

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

6. Marketing Strategies to Increase Customer Loyalty

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.

7. Snap a Guinness Mustache to Benefit Charity

The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick’s Day.

8. PepsiCo, Walmart, Starbucks Join YouTube Advertising Boycott

The YouTube advertising boycott could cost parent Google as much as $750 million.

9. Blue Apron Finds a Way to Differentiate Among Foods-in-a-Box

Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.

10. Shell Pivots from TV to Social Responsibility Storytelling

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Related articles:

Top 10: February’s Top B2B Hits