2017-marketing-predictions.175

Posted on by Patty Odell

Online advertising spending will pass TV ad spend next year; of that, 52% will be on mobile channels, rising to 60% in 2018.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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