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B2B Marketers: Misaligned Goals, Measurement and Budget Are Obstacles to Proving Marketing ROI
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GenAI in 2024: Three B2B Marketing Predictions
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Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
2023 PRO Awards: Winners and Finalists Announced
OPINION: Better Marketing Metrics CMOs Can Give CFOs
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
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PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
2023 PRO Awards: Call for Entries
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Click here to view the 2023 winners!