Tommy Hilfiger Steps into Virtual Reality Marketing
Virtual reality marketing is moving mainstream. Last month, Marriott Hotels tested it in New York and London, teleporting travelers to Chile and Rwanda and other far off places. Marriott calls the 3-D videos immersive travel postcards. The images encourage people to travel, and, of course, to think of Marriott when they do.
One of the latest brands to jump in is Tommy Hilfiger. It’s the first major retailer to offer shoppers a virtual reality experience as part of its standard in-store shopping experience at its Fifth Avenue store in New York. The videos give shoppers a front row seat at the label’s fall fashion show.
This article also talks about the technologies—from Oculus, Samsung, and the start up WeMakeVR—available and who plans to release a consumer version next month.
