By Larry Kim (Small Business Trends)
Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter. But less than half have similar metrics to show the impact on brand health and customer experience—and less than a quarter are effectively demonstrating the effect of social on revenue.
Does your company have a solid plan for optimizing social? In this article from Small Business Trends, learn seven tips to boost your social media strategy.